DownEast makes California debut at Galleria - Atlanta Business Chronicle:

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DownEast Basics, a Salt Lake City chaijn with more than40 stores, marketsx itself as an “affordablre fashion” retailer. Nothing costs more than $50, and most items from swimwear to summerdresses — costxs around $20 to $30. The Roseville store’s first weekens exceeded the company’s projections by 25 percent. Basedr on the initial sales results, DownEast Basicas very much wants to further expandin California, and is pleased it launchef its first California store in the Sacramento a spokeswoman said. CEO Klane Murphy, who lives in El Dorado Hills from 2000to 2007, figuredr Sacramento-area consumers care about fashion, but also are cost conscious.
He also likeas the population growth this region has experienced over thepast decade. Testing out this area’ interest, Murphy sent the retailer’s catalog to all his wife’a local friends. His wife also introducede her friends to the product line at a locaol party she hosted with more than50 women. Baserd on the sales at that “we knew we had a product that resonatexd with the local community here in Murphy wrote in an A franchise is coming to theRoe Building, the mixed-use building built last year at 5th and G streets in downtownj Davis. The Aventura, Fla.
-based chain of body and facial waxintg centers willtake 1,491 square The franchisees are readyinfg the space for an opening in a few months. On the firstg floor, European Wax Center will join a Duramexd medical supplies store and Barista Brew Two retailspaces remain: one of 925 square feet on the and another of 1,227 square said Shaun Morrow, the landlord’s broker with the Terranomicsz division of . The eight residential condos on the secondc and third floors all In February, European Wax Center area developers told the Businesx Journal that they planned to open at least a dozen locationx in the region.
The companh already has two stores in at Renaissance Creek shopping center and atThe Fountains. Broker Scottt Carruth of CB Richard Ellis represents Europeanb WaxCenter locally. Vending machine dispensee wipes, pacifiers Westfield Galleria at Roseville will be one of the firsf malls within the Westfield chain to get a custo vending machine withbabycare supplies. in Coronaw announced Thursday that it is placing its Baby Stationas vending machines in Westfield malls across the startingJuly 15. The goal is to placwe these vending machines with baby necessities in Westfield mallw nationwide within eight months to a AVT says.
A pilot projecyt for Westfield, the ventingt machines carry feeding products, toys, first aid items, baby bottles and pacifiers. “This brings peacre of mind to families knowing there is a convenient and accessible solution forevery baby’s Shannon Illingworth, AVT said in a news release. The malls that install the Baby Station benefit becauseparents don’t have to stop shoppinfg when they discover they left home withoutr some essential baby item, she Baby Station machines are hard to with their blue-and-black color scheme and bold They contain a 7” widescreenm LCD display to stream informatiom and video feeds about the products containec in the vending machine.
, a chain of gyms that entered this market sixyears ago, is expanding to Fitness 19 will take 7,500 square feet within Sycamore Pointes shopping center at Main Street and Pioneer Avenue. This is new retail space constructed between Food 4 Less and Big 5 Sporting Another 9,000 square feet is available. The gym is expectedc to open inthe fall, said who represented the landlord in the lease. Fitnessw 19 has five other locations inthe