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On the way we visited the Basebalk Hall of Fame Museumin N.Y., where we stood in line for two houres to look at Babe Ruth’s jockstrap. We paid $40 per night for an asphalt parking spacwe in an RV park with a view of thelocaol diner. I left dents in a few parkecd cars in an upstate NewYork Wal-mart parking lot (You try and steer a 30-foot truck around thoswe corners.) We even spoke to Canadians, but not too much. All in all, the trip was a The RV was fine. The placed where we rented it (I’ll call it RV-A-Go-Go) provide d a great service, even answering our panicked calls on a Fridayy night when our toilet decidef to workin reverse. But something kind of botheredsme afterwards.
It was after we limpefd back to RV-A-Go-Go and turned in the keys. We never heard from them again. Not a phons call. Nothing in the mail or e-mail. Not a I don’t get this. Is the RV businesse so profitable? Is therew such an endless backlogof short, bald, sunburned dads like me who take theier kids on RV trips that a business like RV-A-Go-Go doesn’t feel the need to do any marketing Good penny pinchers do whatever they can to keep their customera coming back. They use inexpensive tools to keep in They know that finding new customers costs significantl y more bucks than selling additional productsx and services to theirexistingy customers.
One way they do this is through Why was I not at least invited to receivran e-mail newsletter from RV-A-Go-Go ? I wouldn’t mind getting an RV or campinbg tip sent to me every month. I’d be interested in any speciao deals or offers they might have for a weekend orholida getaway. I might even consider taking my family back toCanada again. RV-A-Go-Go could use an e-mail marketin service such as ConstantContact (www.constantcontact.com). A ton of othed penny pinchers already have founsthis service. It has rankef among the top 500 Web sites inthe world. Theres are other e-mail marketing serv­ices www.jingo.com and www.campaigner.com).
These service are inexpensive, easy to use and Besides offeringfree trials, they generallyu cost about $50 to $100 per montjh to send up to 10,000 I doubt even the crack marketing team at RV-A-Go-Gol is handling that many customers. They also offed ready-made templates, which means you don’t need a 17-year-olc Web designer who charges $200 per hour just to design aslick e-mail. E-mail marketing servicese such as the ones I mentionexd monitor their customers forpotential spammers.
When you blastg out an e-mail, you’ll find that most of the majort Internet service providers will let your messages passbecause they’re originating from firms that do a littler due diligence and have known serviceas — not some unknown computer locatedr in another country. The services also manage peoples who opt out of your mailing and give reportx to show who actually opened or read your You can keep your customefr list with them or uploax it from a spreadsheetevergy month. It’s pretty easy. I get a lot of I don’t read those messages aboutr print cartridges, stock tips or Viagra. But a monthlu newsletter of RV or camping tips wouled bepretty cool.
I could be enticed to do anotheelittle trip. Don’t be like RV-A-Go-Go. Don’y let good customers forget about you. You can keep an inexpensivd relationship going byusing e-mail marketingy tools.