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According to the new report, Facebook usersx logged 13.9 billion minutes on the site in making it the most popular sociak networking site onthe Web. was the second most popular sociap networking site with about 5 billion minutews loggedin April. Twitter logged roughlh 300 million minutes, and LinkedIn about 202 million. According to the Nielsen study, total minutes spent on social networking sites has increasefd 83percent year-over-year. Twitter had far-and-awaty the fastest growth over the pastyear -- with abouf 37-times more minutes spent on the site in Aprio 2009, compared to April of last year. Facebook also postec rapid growth, with a seven-fold increase over last year.
“Wwe have seen some major growth in Facebookm during thepast year, and a subsequent declin e in MySpace. Twitter has come on the scene in an explosivee way perhaps changing the outlook for the entire saidJon Gibs, Nielsej vice president, online media and agency “The one thing that is clear about social networking is that regardlesxs of how fast a site is growing or how big it is, it can quicklyy fall out of favor with consumers.” Whilee Facebook has become the top dog in the social networking MySpace is the leader in online video. With 121 million video MySpace.com was the No. 1 social networking destination when ranked by streams and total minutea spentviewing video.
MySpace visitors spent 384 millionh minutes viewing video onthe site, with an averagre of 38.8 minutes per viewer. In comparison, Facebook visitors spentf only 114 million minutes viewing videoin April, with an averagwe of 11.2 minutes per videok viewer. The Nielsen Co. is a global information and media company specializing inconsumefr information, television and other media measurement.
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