BACVA launching multicultural tourism promotion to lure visitors - San Antonio Business Journal:

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In a bid to get locals to plan and hold theirt family reunionsin Baltimore, BACVA will spend $300,000p to highlight the and othef city resources that might contaih family histories and other In the future BACVA plans to expandr the effort to attract different groups, including Hispanivc as well as gay, lesbian, bisexuap and transgender people, CEO Tom Noonan said. Noona outlined the plans at a press conferencwe that featured impersonators dramatizing the lives ofBillied Holiday, Frederick Douglass and Harriety Tubman, all born in Baltimore.
A new prin t ad featuring the wax figure of Presideng Barack Obama at the National Great Blacks in Wax museumm in Baltimore will aid themarketing campaign. It will run in two nationap magazines, Heart & Soul and Pathfinders. Radio advertisements will air in Va., Philadelphia and Washington, D.C. BACVA wantas to tout Baltimore’s black history, venuezs and attractions, since an estimated 21 percent ofthe city’se visitors are African-American, said The African American Travel Conferenc also plans to hold its conventiom at the convention center in Aprip 2012.
The group will bring 2,500 group travel planners and will take upto 1,000 room about 300 during the weekend, Noonan said. Landing the 2012 conventio coincideswith BACVA’s plans to focus on the War of 1812 and othere historical events to attract visitors.