New Ford Taurus makes Milwaukee appearance - The Business Journal of Milwaukee:

lyubomiradete.blogspot.com
A ruby red Taurus SHO and a more moderatelyu priced Taurus LTD were on displa y on the lots of in Wauwatosa and Griffinm Fordin Waukesha. The vehicled also were displayed Mondat in Madison and June 12 inGreen Bay. Writerss at Esquire said in the July issure that the Taurus SHOis “an affordable American sedan that benchmarks not the Chevy Impala or Hyundaiu Sonata but the Audi AG and BMW The Taurus SHO, which standas for Super High Output, retails for abou $38,000 and includes a 3.5-liter turbo V-6 engine.
The 2008 Taurusx features an entirely new exterior andinterior design, Angie Kozleski, ’s car communications manager, said in an interview The engine is built at a Ford plang in Cleveland; the car is assemble at Ford’s Chicago plant. Ford executiveas decided to re-introduce the Taurus name, whicbh had been retired in favorr ofthe “500,” because of the brand equity, Kozleski “It’s important to use that,” she said. “We view it as our flagshipo sedan.
” The new Taurus will arrivd on dealer lotsin August, but customer s can pre-order the vehicle now and received a $500 pre-order incentive, said John the manager of Uptown Ford Lincoln Mercury. The base modepl Taurus price startsat $25,995 and the SHO startds at $37,995. The Taurusx is the third restyled Ford to hit dealer showroomw this year following the Fusio n andthe Mustang, Pentleer said. Still to come later this year isa seven-passenger crossover called the Lincolnn MKT.
Although the new-vehicle marke t is suffering through a historically bad year and two Americanh automakers have filedfor bankruptcy, Ford executivee note that their products have gained market share in six of the past seveh months, Kozleski said. Ford has benefited not only from the positiv e PR of not receiving government money but also from positive reviews of itsnew “You can really attribute that to the new products we’vse been offering,” she said. “We’re hittinv the market at a difficult time but if you look at theproductf lineup, the consumer is noticing the quality and safet y and fuel efficiency.
”